The study showed that gamers who regularly consumer two or more standard drinks of an evening are 20% more likely to invest time and their hard earned dollars in games that have received lower than average review scores from gaming media.
Chief Medical Officer Miguel Kold-Labia, chairing the research project into alcohol use in gaming believes that alcohol impacts the gamers sensory perception, making it more difficult to discern between good and bad elements of a video game.
“The gamer can develop a type of double vision and numbing of the overall senses through prolonged alcohol use, said Dr Kold-Labia. “We used a number of different titles and videogame platforms in our research. The clear standout product that benefitted from effects of alcohol use was the 2007 release Vampire Rain.”
Dr Kold-Labia claims that alcohol fuelled gamers were 20% more likely to purchase the critically slammed Vampire Rain (achieving a dismal 38.98% average review score on gamerankings.com) – and 30% were more likely to repeat play the following session.
Dr Kold-Labia had a clear message to gamers thinking about continuing alcohol use while gaming or prior to purchasing products at retail “The message is clear, alcohol and games don’t mix – don’t drink and game or you may end up with a copy of Vampire Rain”
This post was reader Miguel's entry in our Heineken Keg competition. Stay tuned for more.