Yep, it's former Rugby League player Anthony Mundine.
I can understand that EA will be able to utilise "The Man" in their local marketing campaign better than they could either of the US cover stars, but is he really more of a recognisable face than Tyson?
Full PR below the box art:
ANTHONY MUNDINE & MUHAMMAD ALI CHOSEN AS EXCLUSIVE XBOX 360 COVER ATHLETES FOR EA SPORTS FIGHT NIGHT ROUND 4 Be Him Or Beat Him; Anthony Mundine Makes His Debut In Fight Night Round 4
Sydney, Australia. – Wednesday, May 20, 2009 – Electronic Arts Inc. (NASDAQ:ERTS) announced today that “The Man”, Anthony Mundine, and “The Greatest of All Time”, Muhammad Ali will share the Xbox 360 cover of one of the most anticipated games of 2009, Fight Night Round 4. Fight Night Round 4 is being developed under the EA SPORTS™ brand by EA Canada in Vancouver, B.C and will be available in Australian retail stores on July 2nd, 2009.
Anthony Mundine, arguably one of Australia’s best boxers, is renowned for both his confidence in and outside the ring as he takes on all challengers with his signature combination of speed and power. Muhammad Ali, the most celebrated boxer of all time, was famous for his quick tongue and his even quicker hands that wore down his opponents fight after fight. Ali was the first fighter in history to win the undisputed heavyweight championship three times, and is highly revered for his contribution to the sport of boxing. Now see these two boxing juggernauts stand side by side in Fight Night Round 4.
“I’m proud to be on the cover of Fight Night Round 4 with Ali. He’s always been an inspiration that I looked up to both inside and outside the ring” said Mundine. “Now in Fight Night Round 4, everyone can see how good I really am against fighters like Ali, Tyson, Sugar Ray and all the other champions of boxing.”
The addition of Anthony Mundine to Fight Night Round 4 is sure to excite fight fans as they finally get their chance to step into the ring and take on “The Man”, or fight as him and challenge any of the other all time greats in the game. Promising to revolutionize the fighting genre, Fight Night Round 4 features an all new physics based gameplay engine that brings the most authentic interpretation of the sweet science to the videogame world. The action inside the ring will be faster than ever, delivering a true representation of the sport’s incredible speed, accuracy, timing, and power. Fight Night Round 4 allows you to create dozens of legendary match ups, including Tyson vs. Ali, with unprecedented realism.