EA Plans MERCH Attack

Creative Minx Marketing and Electronic Arts penned a deal today to turn a slew of EA games into t-shirts, collectibles, peripherals and accessories.

Among the list of games getting future merchandising are The Sims, MySims, Dead Space, Mass Effect 2, Dragon Age, Dante's Inferno and Army of Two.

"Creative Minx is proud to be working with EA, and to be able to represent such a strong portfolio of highly-recognisable gaming titles," Andi Riordan-Scott, President of Creative Minx Marketing. "We look forward to building successful merchandising franchises across multiple categories and distribution channels for EA's top brands and leveraging the awareness of its strong consumer base."

Let's hope this includes Dante's Inferno wind-up babies and Army of Two hockey masks.



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