Never mind that The9 have lost the contract to run World of Warcraft in China to a rival firm. They're going to compensate by releasing their own game! Which... looks a lot like World of Warcraft.
And that's probably the whole point! After all, the game's name is World of Fight. Which is, yes, awful close to World of Warcraft. And the game's website is www.wofchina.com, only one letter off the official Chinese World of Warcraft URL, which is www.wowchina.com.
Far be it from us to accuse the The9 of engineering their own cheap Chinese knock-off here, but... OK, we will accuse them. Just look at that logo and colour scheme above, from the game's teaser website! Shameless.
World of Warcraft, Meet World of Fight [Wall Street Journal]