Madden is... serious, kinda, but EA Sports' other tentpole sports game, FIFA, is really serious. Take the game's "World Cup", which saw an amazing 500,000 gamers enter for $US20,000 cash and a new car.
Yup. 500,000. Emerging victorious at the top of that mountain of broken dreams was 22 year-old Frenchman Bruce Grannec, who beat Mexico's Ruben Zerecero 3-1 in the final to claim the crown.
He won the title on Sunday in sunny Barcelona, at the end of a tournament featuring 31 other finalists from the half a million qualifiers.