The build-up has been immense. These games have been years in the making. That's right, Dragon Quest IX and Final Fantasy XIII
What is Square Enix expecting? Sales, lots and lots of sales. (That being said, these estimates on Square Enix's part do seem rather conservative for both titles being released — however, Yoichi Wada did state that these projections do include DQIX and FFXIII. Eidos also factors in as well, so these numbers are kinda low, no?)
Still, screw spin-offs, those guys should release big, expensive DQ and FF sequels every year!