Now Square Enix Will Milk Eidos Properties To Death, Too!

Square Enix are notorious for bleeding their intellectual properties dry. You like Final Fantasy? Here's 119 Final Fantasy games, etc etc. And now that Square owns Eidos, things are only going to get worse.

Addressing shareholders following Square's purchase of Eidos, Square Enix boss Yoichi "Imperial Hot" Wada told of the company's success in creating a "number of deliverables from one worldview" for their franchises. Which is corporate speak for "we make a fuckton of money from Final Fantasy spin-offs, anime and toys".

He then said this was something that Eidos - another company with strong internal IP - had been lacking. But no more! With franchises like Tomb Raider, Hitman and... Kane & Lynch now a part of the Square Enix marketing juggernaut, Wada says "we are considering creating synergy by diversifying revenue sources for each Eidos IP, applying our approach".

"Our approach" being, you guessed it, an endless stream of Tomb Raider toys, cartoons, mobile games, WiiWare games, and iPhone games.


Comments

    I hardly call a series where (mostly) each installment has a new setting and new characters "bleeding their intellectual property dry".

    Well, if they are truly good, I won't complain.
    Remember a few years ago when we couldn't get enough of Lady Croft? Well, be careful what you wished for--because we are so getting that now.

    ps. Kane and Lynch? Wow..haven't heard of that in a while. Was that really a strong IP? I thought it was a flop?

    Besides Final Fantasy, what franchise have Square Enix actually bombarded us with and has been "bled dry"? I honestly can't think of any, besides the aforementioned and obvious Final Fantasy. Sure you've got stuff like the Valkyrie series, Mana series and Star Ocean series, which always make regular appearances, but it's a stretch to say they are bleeding them dry.

    Final Fantasy I'd agree with, but then again people are still buying them, and any products related to them, so why would they stop?

    They mention kane and lynch... but not duex ex and thief?

      Worrying isn't it? At least there are sequels for those IPs on the way, just gotta hope they don't mess them up.

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