Here's the rundown for the opening cinematic to Prototype: Zombies, check; faceless soldiers that look like combine/Helghast, check; antihero in a hood who poses like Altair, check; gratuitous babe in garters and stockings, check.
Here again, we bitch about sequels, and then snark the new IP. But of the motifs in this thing, it's like, if GameStop followed up that TV ad with their generic platformer character, and hired an agency to create a generic next-gen sequence, this is what we'd have.
Of course, none of this is gameplay. Actually controlling someone who does this kind of thing probably is more edifying than just watching it.
Prototype Opening Cinematic [GameTrailers]