Sony's E3 keynote was good, but not great. Why? Because the three biggest reveals - for a motion controller, a new PSP and a new Team Ico game - had all been leaked weeks earlier.
It would have been a keynote with punch. Real surprises, real excitement. In the end though, it wasn't, and those leaks (and educated guesses on the part of the motion controller) have Sony Computer Entertainment America boss Jack Tretton totally bummed.
"People don't respect confidentiality in this industry," Tretton told CNBC. "It's tough enough to keep a secret within your own company, much less when you speak to third parties."
"This is an industry that has trouble focusing on today," he continues. "We want to constantly talk about tomorrow... You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out".
We feel your pain, Jack, but don't Nintendo have to do the same thing? And when was the last time a major Nintendo reveal was leaked?
Damned if I can remember.
PlayStation Prez On Leaks [CNBC]