Andrew House is the new boss of Sony Computer Entertainment Europe, a position with a long, storied history of corporate tit-for-tat. And one he seems to already be taking a real shine to.
In his first real public interview since assuming the role following David Reeves' departure in April, House tells Edge Online:
If you look back at previous lifecycles, like PS2 versus N64 [sic] , we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the lifecycle when the price point was right for them.
I think we're going to see this later on PS3, and the fact that it's a Blu-ray player as well and that there's a [greater]wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will definitely be a factor in the marketplace.
Not a bad start to the man's shit-talking career! Unabashed flag-waving, though tempered with realistic statements and a lack of clear aggression. He could have a bright career ahead of him.
Interview: Andrew House [Edge Online]