Activision Renames Modern Warfare 2 Again, Slaps Call Of Duty Back On The Box

Modern Warfare 2 has once more been renamed, shifting back to Call of Duty: Modern Warfare 2 after ditching the franchise name for a few months.

Why the back and forth? It's not really clear. But this is what Activision has to say about the name game:

"Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare," a spokesperson told Kotaku. "We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package."

What this doesn't answer is why then the game initially ditched the Call of Duty moniker for just Modern Warfare 2. Could this latest move be concerns over brand awareness? Is it possible that we're just seeing the repercussions of the sort of in-house versus outside development of a game that analysts say cause friction at big publishers?

Perhaps we'll never know.


Comments

    Woah, is it just me or does that cover cry bland? I hope the PC gets something better. I might have to put this one in a paper bag before sitting it on my video game shelf.

      @Anonymous: Dude, do you play your games when you buy them, or just stare at the covers? Perhaps you find GAME and EB to be some sort of art gallery, what with all the box art on display.

      Once I've bought my games they're either in the console or on the shelf in the box, sideways, spine out. Mind you, if that spine isn't a masterpiece...

        @Anonymous. Yes, you are right, it is bland and uninspiring.

    Judging by the the size of the case behind the 360 one, that would most likely be the pc case and it seems to be the same. I wonder if this is the final box art. I don't care too much anymore for box art, mainly due to the difference in regions ie. us > eu > au, some publishers tend to change it and the us always seems to get the better looking art. Also i like this title now, it doesn't seem so distant from the cod series, after all its a sequel.

    I agree with Paulus - you don't really stare at the cover. The cover doesn't really change my opinion of a game or actually have any benefit or disadvantage on me wanting it.

    I look for gameplay footage, screenshots and look at the back if its a game i haven't heard of.

    With that being said, the cover sucks. Hopefully its just that fake box EB GAMES have up in the Pre-Order section before the real copies arrive. Believe me that won't be the real one cause Activisions logo ain't on there and that HAS to be on there ya know!

    I kinda like it.

    @darksonic - true that we often get better box art than the us.

    is anyone else sick of the man holding gun that is on just about every box?

      Thats Call of Dutys THANG!
      How else can you really 'describe' Call of Duty on a cover? Without a gun it just seems like a dude in front of explosions.

        Indeed, i agree with Jay, its like the signature for the franchise

    How can you not see that as art?! The cover is a United States Marine, battle hardened and filthy, with the destruction of war behind him. That sir is art and just becouse you can't recognize it as so, doesn't mean it isnt.

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