Modern Warfare 2 has once more been renamed, shifting back to Call of Duty: Modern Warfare 2 after ditching the franchise name for a few months.
Why the back and forth? It's not really clear. But this is what Activision has to say about the name game:
"Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare," a spokesperson told Kotaku. "We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package."
What this doesn't answer is why then the game initially ditched the Call of Duty moniker for just Modern Warfare 2. Could this latest move be concerns over brand awareness? Is it possible that we're just seeing the repercussions of the sort of in-house versus outside development of a game that analysts say cause friction at big publishers?
Perhaps we'll never know.