EA is quickly discovering the joys of free-to-play games as web-based Battlefield Heroes surpasses the one million player mark right out of the gate.
The cartoon version of DICE's award-winning combat sandbox game slipped quietly into open beta last month, and the lure of the word 'free' worked its magic, brining in the hungry, tired, huddled masses yearning for something they didn't have to pay for if they didn't want to.
"The team is really proud to have hit 1 million registrations at this early stage," said Ben Cousins, General Manager, Battlefield Heroes Team. "Creating a character and gameplay experience that is totally yours is what sets this game apart – your hero can be anything from a bazooka-toting pirate, a grenade-throwing ninja or even a mime assassin!"
Now that the reviews have begun trickling out and EA has seen fit to issue a press release, those numbers will only grow.