Don’t Expect 360 Games On Demand To Arrive Same Day As Retail

Don’t Expect 360 Games On Demand To Arrive Same Day As Retail

Later this year, Microsoft will be launching a “Games on Demand” service, where users can download full, proper retail games to their 360s. Exciting! Just don’t expect to do it on the same day a game’s out at GameStop.

Shane Kim has told Fast Company:

There are a lot of complex issues to deal with here, especially if you start talking about day-and-date release with retail availability—which is not something that we’re talking about at all, today. And publishers have to do some technical work in order to enable this. There will be decisions that publishers have to make from a business standpoint. But when it comes to us saying we want Games on Demand to enable day-and-date release of new titles, then there’s certainly a lot of work we would need to go through. We’re not anywhere close to that world today. We have great relationships with the retail channel—they’re important partners. We sell a lot of hardware and software through retail channels. We have to be smart about how we approach this business.

That sound half-assed to you? Sounds half-assed to us. Microsoft had better be pricing these games cheaply if we’re going to have to wait for them and forgo the pleasure of having a nice box on the shelf.

Kotaku AU Note: The Games On Demand titles shown at E3 (Mass Effect, Assassin’s Creed, etc) were all priced at US$20.

Microsoft’s Shane Kim on Project Natal and the Xbox 360 Road Map [Fast Company, via Gamasutra]


  • if they are cheap then it would be good, otherwise you’re getting a bad deal… it’s not like you can take it over to your friends house or anything right? i mean you could take your HDD i suppose but it’s not as easy as taking a disc.

  • I never lend games out because they never come back in the same condition, im all for digital, but im primarily interested in what Xbox has to say in regards to the next generation and the hordes of content people have and will theoretically get in the future and how that will migrate to the next console (if at all). Digital unlike material versions of games, I believe, hold a greater right to migrate through a console change so im hoping, at best, they have loose plans to make all this content workable on what ever they do next.

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