Don't Rule Out Microtransactions For World Of Warcraft

While "free to play, pay to upgrade" is a payment structure more and more online games are adopting, the continued success of Blizzard's World of Warcraft shows there's still life in the old-fashioned model of paying a flat monthly subscription fee.

That's not to say, however, that Blizzard haven't noticed the commercial appeal of microtransactions.

In an interview with Videogamer, Blizzard's Tom Chilton has said:

I certainly think it's possible that we could do some kind of micro-transaction stuff. Whether or not World of Warcraft ever goes the direction of, I guess like Anarchy Online has gone the direction of going free-to-play with micro-transactions. Whether we ever shift to a free-to-play model is really too hard to say at this point. Anything I say now could easily five years from now end up seeming like, oh my gosh, that was an incredibly dumb thing to say, how naive!

Hardly a firm statement of intent, but then, you don't stay top dog without keeping an eye on the competition.

Blizzard's Tom Chilton on the future of WoW [VideoGamer]


    All things considered apart from the initial cost of buying the game (WoW+TBC+WotLK) ~$40 for 60 days of play isnt too bad.

    Considering those who play tend to spend many hours playing. So the cost per hour of gaming is one of the best value around.

    Micro-transactions are the line for me - The moment they are introduced, I'll be cancelling my WoW account faster than you can blink. And by that, I mean the day we can pay money for in-game items like Badges, gold, Set Armour or Weapons. ie. Actual game-changing things.

    Stuff like non-combat pets, mounts or other 'vanity' items I wouldn't care too much if Blizzard started selling them for real-cash - it's stuff that doesn't impact the game in any way, beyond giving people a bit of epeen to strut. In a way, they're already doing this, what with the CCG loot cards, refer-a-friend mount or even the Blizzcon mount/pet.. Time will tell I guess!

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