We always love it when one business comments on another business's business. In this case, Epic's Mark Rein says a PS3 price cut everyone's whined for would have made a bad year worse for Sony.
Speaking to Eurogamer, Rein, the Epic vice president, said Sony has "their own financial issues to solve and lowering the price of the console would probably have made their situation worse."
"They will get around to it in their own good time," he said. "If you're willing to look at this as a long-term play, they're going to be just fine."
What's more, if the Gears of War 2 install base is any indication, there's still a lot of life for the current console generation to live, making a price cut now somewhat less urgent. Fewer than half of those who played Gears 2 have HDTVs, Rein said. And, "ff the systems that are out there now, the majority of them aren't plugged into HDTVs. So there's no way we're ready for the PlayStation 4 or the Xbox Whatever."