Football Game Sponsoring Football Team

We've seen video game publishers sponsor a football team before. Sega & Nintendo have been doing it in Europe for years, and even the Xbox 360 is in on the act. But I can't remember ever seeing a game sponsor a team.

Yes, Pro Evo sponsored Lazio for a game last year, but that was a one-off. A stunt. They weren't the actual sponsors of the team. But for the 2009/10 season, English club Swindon Town will be sponsored by EA Sports' FIFA 10, with the game's title splashed across the front of their away kit.

Sure, Swindon Town aren't exactly a continental power in the game - they play in England's League 1, which is actually the nation's third division - but it still leaves us pondering a very important point: will purchasers of FIFA 10 boot up their game to suddenly find lowly Swindon Town have been transformed by their sponsors into a digital footballing powerhouse?

Because it'd be kind of cool if they were.


    I know it makes the article a bit less interesting, but it's just EA, through the EA Sports brand, that are sponsoring Swindon Town.

    The use of FIFA 10 on the shirts is just like when Sega sponsored Arsenal a decade or so ago, and had 'Dreamcast' on the shirt. And Microsoft's sponsoring of Seattle, with Xbox 360 Live on the shirt instead of plain ol' 'Microsoft'.

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