Poor Rock Band Sales Blamed For Declining Viacom Revenues

Viacom's second quarter 2009 financials dropped this morning, singling out lower than expected Rock Band sales as one of the primary causes of the company's 14% drop in revenue over the previous year.

A little over a year ago Viacom was singing the praises of Rock Band, heralding the rhythm game as the driving force behind a 33% profit increase during the first quarter of 2008. Cut to a year later, and Rock Band is once again a focus, but not in such a positive way. The company's second quarter 2009 financial results report a 14% decline in revenues and a 26% decline in operating income. In both cases, slow sales of Rock Band are listed as a key factor in the losses, driving down the company's Media Networks segment's operating income by 12% and revenues by 8%.

The Media Network revenue drop to $US1.97 billion is listed as being "principally due to a 41% decline in ancillary revenues driven by lower sales of the music video game Rock Band."

If Rock Band alone can have that big of a positive or negative effect on the company's financials, it sounds like there are too many rhythm-based eggs rocking out in that one basket there.


Comments

    Well, you get that if you don't release your games in Oz...

    I have no sympathy whatsoever.

    How about they release RB2 here is Australia? Stop whinging Viacom and release your game to the rest of the world, or is our money not good enough for you?

    I love RB2 a lot, drives me nuts I had to get it from the UK, If they actually release the current game they might do better against GH rather than try and compete with left over stock from the year before.

    Wow i'm totally shocked there Viacom you dipshits.. My Rock Band drumkit broke and i was totally going to shill out for the RB2 bundle, and you still haven't released it here.. Sleep in the bed you make for yourselves idiots.

    After seeing comments like that, the song 'Fight The Power' by Public Enemy came to mind. I don't disagree myself, since what they've done to us here in Australia is absolutely pathetic.

    If they had released Rock Band here the same time as everywhere else, a YEAR before GH:WT, maybe things would have been different... But no. They are losing money and it's their problem now.

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