Public Transit Ads Say Something About The Wii

So I'm on my way home from an evening with Ubisoft and I happen across these new Fly Oakland tourism ads on the Bay Area Rapid Transit.

Each ad features an adult doing something silly — like a dude in a kufi Xeroxing his face — with the catch phrase "Fly Oakland... What You Do With The Extra Hours is up to you." But this one here depicts a grandma playing the Wii with her grandchildren.

Maybe I'm reading too much into it after a late night with developers, but it seems to me like this ad is saying something about the Wii. Either that it's a frivolous thing that you can do in your spare time... or that only old people and young children play the Wii.



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