Sega Still Keen On Mature Wii Games

Despite the poor sales of House of the Dead: Overkill and MadWorld, Sega still has plenty of publishing love set aside for mature games on the Nintendo Wii.

House of the Dead: Overkill only sold 45,000 copies in its first month. MadWorld sold 66,000. The numbers paint a dismal picture, but as Sega's MD of European Development Gary Dunn explained to GamesIndustry.biz, the first month is but a few strikes in the overall profitability painting.

"House of the Dead: Overkill was a profitable title for us... Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time. You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point."

His response to MadWorld sales is a bit less chipper, but nonetheless hopeful.

You have to push boundaries and explore. I think whilst MadWorld commercially didn't sell what we were expecting I wouldn't say it's game over for mature Wii titles from Sega.

I don't know. If I were Sega I'd be developing a bit of a complex by now. They create Sonic-themed drek we claim we don't want and it sells in droves, while games like MadWorld that we seem to enjoy barely make a drop in the bucket. What exactly is it we want from Sega?

Sega: It's not game over for mature Wii titles [GamesIndustry.biz]


Comments

    poor sega, wii games rarely have explosive sales, which would generate more buzz. they drip along. conduit could be the breaking point for them, after that it'd be tempting to say stuff it.

    Darn, i bought both those titles - I am a big supporter of "real" games on wii. while both were solid, neither were ground-breaking or awesome (in gameplay terms). keep it up tho sega, its a pretty good start IMO! And they can't complain about having established a couple of new IP's either!

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