Sony Boss Fed Up With People Telling Him The PS3 Is Too Expensive

Few weeks back, Activision boss Bobby Kotick had some strong words to say about the price of the PS3. Today, Sony boss Sir Howard Stringer has some strong words for people bugging him about a PS3 price cut.

Responding to Kotick's threats that Activision may "stop supporting" Sony consoles, Stringer says, "He likes to make a lot of noise. He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

Stringer was equally blunt to anyone else banging on about the price of the PS3, telling a Reuters reporter asking about the logic of not cutting the console's price "I (would) lose money on every PlayStation I make — how's that for logic."

No need to get so touchy, Sir Howard. It's not your fault. Just blame Ken Kutaragi! Problem. Solved.

Sony CEO dismisses price cut chatter on PlayStation [Reuters]


Comments

    Kind of stupid that he's fed up with people complaining about the price. He should be complaining about the manufacturing costs instead.

    It'll be funny when Activision actually does pull out of the PS3. How's that for strong words!

      And nothing of value would be lost...

        Ignoring the fact that the best selling franchise on the PS3 is Call of Duty, and guess who owns that...

    Howard... The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive. The PS3 is too expensive.

    Does he not realise that the console business model is built around making a loss on the hardware to get machines in to homes so that they will buy software. Douchbag!

      Obviously he is trying to change that....douchbag.

        And obviously it isn't working with the PS3. By the same token, Nintendo has proven it is definitely viable with the right market strategy, although their target market is radically different to Sony's.

    Consumers are always, by large, selfish. They're always thinking inwards and as a result, will never comprehend how a business is run.

    It's at these times you wonder how the average gamer can be 30+ years old.

      What, people who are concerned about finances are immature now? People who are 30+ actually care about the value of money, unlike "kids these days" who've pissed all their money away and racked up huge debt...

        It's not their debt. Mummy and daddy buy them everything they want. It is whinging to them when people with jobs and families complain about the price when they get driven to the store, point to the shelf and say "that one" while Mum swipes the plastic.

      "They’re always thinking inwards and as a result, will never comprehend how a business is run."

      Really?

      I've run a software business for over 20 years now and I think the PS3 is still grossly overpriced RELATIVE to the competition.

      And I'm not the only one. Look as the sales stats.

      From a position of total market dominance, Sony is now in third-place and shows no signs whatsoever of improving on that position.

      They need to cut the price of the console by a lot, build marketshare and sell content to an expanded market. This is obvious to everyone except Sony fanboys.

    I'd be fed up with people telling me the cold hard truth as well. I'm perfectly happy in my little fantasy land where my console has a 10 year lifecycle.

    All hail the PC! Long live the PC!

      Good work comrade, soon enough we shall see the our flag rise above the ashes of our enemies.

    Of course he would lose money on every one they make, that's THE DAMN POINT. Lose money now, gain money later when you've actually managed to sell the damn thing. Idiot, complete and total idiot.

    This kind of stubborness is what leads to a company going bankrupt.

    If he's "fed up", then lower the price. Problem solved. ;)

    Howard Stringer is the best friend Nintendo and Microsoft could have.

    The longer he keeps making excuses for the PS3's high price and resists a price drop, the longer both competitors look like much better value to the consumer and continue to outsell Sony's effort.

    Keep it up, Sir.

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