Square Enix Brings Hammer Down On Single French Retailer

Like Nintendo, Square Enix take their intellectual property ownership seriously. So seriously that the Japanese publisher is taking legal action against a single French retailer, accused of selling pirated Square merchandise.

The company, going by the name la société SAKURA, operates both a store in Paris and an online outlet, both of which specialise in Anime/Manga/Japanese gaming merchandise. The basis of the lawsuit is that Square "denounces SAKURA for the commercialization of products counterfeiting Square Enix's FINAL FANTASY and FULLMETAL ALCHEMIST trademarks and copyrights to the FINAL FANTASY series".

Which is all well and good! Square rightfully own the IP, and that pirated junk is no good for anybody. But you've got to wonder, why go after a single French retailer instead of the people manufacturing and distributing the goods in the first place?


Comments

    "But you’ve got to wonder, why go after a single French retailer instead of the people manufacturing and distributing the goods in the first place?"

    Because the people manufacturing and distributing the goods are probably in China, and the Chinese govt doesn't give a toss about intellectual property, especially when stealing it keeps so many of their people employed.

    So if you can't cut off the supply (manufacturers), try and kill off the demand (retailers buying the stuff from the manufacturers) instead.

    Two things. Firstly if it is made in China, you have to understand that they don't have strong interlectual property (IP) laws. The goverment will not crack down on this because they know that a large percentage of their economy is based of coppying products. China itself dose not have sucessfull interlectual property or products so there isn't much of an incentive to strengthen or even police their IP laws. It is more economically apropriate to let the copyright infringments continue as it means more money.

    Secondly, as a result of this, it is difficult for Sqare Enix to find and convict these manufacturing and distributing organisations, regardless of whether they are in China or not. Most likely, Square Enix just wanted to make an example the quickest way they could with least resistance. Fear tactics.

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