You may know Goichi Suda as Suda51. Or the guy who came up with Killer 7, and No More Heroes. But you may not know that he's also a complete Burnout Paradise fiend. An addict.
Alex Ward, head of Burnout developers Criterion, has said "Suda-51 came here for the day a few weeks ago. He's a hardcore Burnout fan. I checked the servers - over 700hrs play."
700 hours? Hey, Suda: get back to work!