Remember when the Xbox 360 launched in Japan? Boy, that was embarrassing! Microsoft has turned things around of late and found a small degree of success in the region.
"Xbox 360 as a business is doing better than the old Xbox," Tecmo Koei boss Kenji Matsubara tells game site Kikizo. "They have a good opportunity for growth, but of course Sony is a Japanese company and Microsoft is known as a business software company, so brand image is one point."
Matsubara adds that "Microsoft is doing well" — especially in regards to how difficult the game market is these days.
"I think they have good growth potential for the future depending on the titles," he says. "We have a close relationship with Microsoft so I hope we can be a part of that."