All PS3s To Be Under $500 In Australia From August 24

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All PS3s To Be Under $500 In Australia From August 24

ps3-slim-picDid you hear Sony unveiled the PS3 Slim? We’ve confirmed the new price and launch date for Australia.

The PS3 Slim will launch on September 3 in Australia and retail for $499.95, a price drop of $200.

Also, all remaining stock of the current 80GB “phat” PS3 will also be reduced to the new price point of $499.95 from Monday, August 24.

So, if you really want a “phat”, don’t buy it this week!

UPDATE: Responding to the question of our price vs the US price raised in many of your comments, a Sony spokesperson said: “SCE Australia falls into the PAL markets and therefore our pricing is more closely aligned with European markets. As you pointed out [referring to my comment below] , our new price point is extremely competitive, particularly for the full entertainment offer that PS3 provides, soon to be complimented with the expanding features, content and services in the pipe line as announced at gamescom.”

Comments

  • WTF!

    Direct conversion at the moment for $299 is approx $360…WHY are we paying $499?

    Would be cheaper to import from Play Asia!

    Stupid…

    • “Would be cheaper to import from Play Asia!”

      Technically yes. But what price do you place on return policy, cost of shipping, warranty and repair issues?

      If you buy a PS3 from, say, Harvey Norman, and it has a problem, you can return it that day, get a new one. Try that with PlayAsia.

      • “Technically yes. But what price do you place on return policy, cost of shipping, warranty and repair issues?”

        From past experience of importing from Jp, there is no return policy after a period of time, shipping should average maybe $80-90, and no warranty or repair issue costs because they i don’t think they’d accept it.

        Sony Australia won’t accept a Jp model because “we don’t have the parts to fix it” said a phone representative when i wanted mine fixed

  • They’ll want to pack in some games to make $500 worth it.

    I was seriously going to buy a phat PS3 with this mornings news if they were $400… but now ugh.

  • I still think i got the best deal. And this was like more than 18 months ago.

    40Gb model With an extra controller and game.

    For trading in my old ps2 and 20 games. for AUD$299 :). I never played my ps2 anyhow. So i traded it in.

    • My friend.. not to rain on your parade. But Seriously an EB trade-in deal is NOT a discount. At the most you will barely break even at worse you just threw away money and gave EB more things to make profit from..

      Lets do numbers.. a 40GB was worth 699 at the time now throw in the game/controller.. would probably increase the 700 to 850-900 give or take

      Now for the maths…
      $299 – your discounted price
      $99 – preowned PS2.. and thats from pawn shops.. not the overpriced stuff they sell from major retailers (add another 30-50 if u had 2 pads which most people do)
      $20 per game… and THAT is assuming that the games you are selling is either ye olde preowned or extreme budgetware. Which i doubt if you gave 20 of them in

      Soo.. 299 + 99 + 400 = $800 spent as opposed to buying the stuff up front for $850-900. Looks like you at least got 100-50 bucks off right?

      Lets not forget i gave you the “best case” scenario there.. most often you payed for a full price PS2.. 150-200 at least at the time.. and the games at least more than half of those games would have cost 50 or higher… =/

    • HAHAHAHA! obviously you’re too busy slapping away…

      Ever heard of EB Games? Obviously not.

      Well, let me introduce them to you. They’re the dudes who NEVER sell for less than the RRP. NEVER! Unless its a price match, they won’t. And they make sure they get the exclusives so you cannot price match.

      Now stop slapping to your computer screen.

  • I don’t see how Sony Australia can justify the $500 pricetag. We have a strong Australian dollar.. $140 above what the price should be is crazy.. If they priced it at $400 here in Australia they would be extremely competitive against the Wii and the Xbox

    • People always forget that US prices don’t include tax, so that’s AU$400 already. Then of course shipping is more expensive to Australia too, and rental/wages/fuel/general costs of business are higher here etc etc – and most importantly, who else is going to pay Sony Australia’s executive salaries?

      The Europeans get burned just as much or worse, and they at least have the economies of scale that we don’t have.

      • We wouldn’t nessesarily have to pay tax on it either if bought from an online retailer…

        Customs also won’t charge tax on anything valued less than $1000 AUD.

  • Man I’m torn, a PS3 pricedrop and a new form factor I ought to be stoked, but I’m going to come off sounding ungrateful.

    David can you send back to Sony Aus that USD299.99 = AUD361.558.

    I feel like a bit of a shit for putting it how I have above, I’m just really sick of the AU Tax we have to bear. I know it’s expected but that’s only because we have all bent over and paid it for years.

  • Seriously, they didn’t make enough Pal unit to get them through to slim release, so simply keep the price as high, slow demand, screw game makers and make a killing on them. I feel sorry for all those who have been screwed over in price over the last 6-12months. $400 is reasonable, $500 is still profiteering, on us poor aussies.

  • $399 is the magic number for me… however, to do business in Australia you need to assume a Dollar of around 70cents as it fluctuates from 55 to 85 regularly.

    At 70c, the USD$299 equates to $427, then add the 10% GST and you are at $470, so $499 isn’t gouging.

    But I still want it at $399, I’m guessing they will go second hand for less than that, so will probably pick up a used one.

  • You guys are forgetting 10% GST so its really 397 bucks. Not to mention the freight costs involved, but i agree it is overpriced but most electronics are in Australia.

    For those whinging about the PS3 Price before put up or shut up, Sony cut the price now get one. There is no excuse considering Xbox Elite is much more expensive at RRP when you factor in all the addons and XBL.

  • Well, the average price for the Australian dollar for the past year is 0.73c
    http://www.exchange-rates.org/history/USD/AUD/G/360

    So if you use that as your calculation (no company is going to use close to the highest exchange rate for the last year!) then you get:
    USD$299 – AUD$409.50 add GST and that takes it to AUD$450.50

    so it could be $449 realistically, but that is assuming that there is no price bump at all for a smaller market that it costs more to do business in.

    I think at $449 you are on a par with the 360 pro/elite pricing and you get the Bluray and wireless and free online gaming, so it isn’t a total rort or anything.

    C’mon Sony, make it $449 at least.

    • “Well, the average price for the Australian dollar for the past year is 0.73c”

      True, but remember that “average price” is based on a massive fall in value.

      Historically, over previous years, we’re really looking at around 85 cents.

      Just saying, is all.

  • There is never a one-to-one translation in hardware pricing. It’s simply dearer to do business here in Australia because of distance and volume with respect to the population base.

    Also, don’t forget to factor in GST. That’s 10% on the top.

    It’s overpriced relative to the US price, yes, but I think a $200 price drop for Aussie customers is a big, big win.

    This price drop will FINALLY make the PS3 relevant. And that’s coming from someone who owns one. The price has been the monkey on Sony’s back. (Well, that, and bloody PS3 fanboys.)

    • You asked previously, in another new post what price I would have liked, I mentioned it above and linked to my price point of $450AUD.

      It’s not a real biggie, as odds are early next year we’ll see a deal or bundle making it worthwhile or nearer to this price point.

      Can’t wait to see MS’s next move in the console chess game we are all so intimately wrapped up in.

  • well i know what i want for my bday….

    i knew it was real ehn i saw the box art and vid a while back … you should of heard the naaaah it fake fake fake stuff… bet ya there hating it now

    caps out

  • lol everyone wants a price drop, and now we’re getting one we’re still complaining.

    Everyone chill, when christmas and boxing day sales hit they will be bundled with heaps of extras and much cheaper… take a breather 🙂

    I’m sure we all have tonnes of other stuff to play in the meantime 🙂

  • Well there is also the problem of localised inflation, low income wages in AUS are significantly higher than the US (minimum wage in the US is something like 60% of what it is here).

    The cost of local operations will always relate to an increase in unit pricing by the distributer and at the retail end etc etc. $500 is a still a little steep but I wouldn’t call say a $450 tag entirely un-reasonable.

    Hence why its often cheaper to import from places like Hong Kong, where labour and and unit pricing is lower which negates the cost of shipping etc.

    Mind you this doesnt explain regional pricing issues with digital delivery services like Steam or Games on Demand, which really is total bs.

  • Does the US$ price of the playstation 3 include taxes?, Laws in australia mandate that the advertised price of something at retail needs to include all taxes. I have a feeling in the us taxes get added on at the checkout which may account for the price differance to a degree. Just a thought anyway

  • To the naysayers, look at this way: Sony have finally stopped trying to compete by bundling. They have realized that bundling doesn’t work when your price is so high, because the added value of the bundle isn’t factored in by the consumer. (They mentally do the logic “what would the price be if they didn’t include this stuff?”.)

    This is a big win for all concerned because it divorces the hardware from the games, and allows retailers to more easily produce their own bundles, allowing them to better compete on price. Instead of Sony (or MS) dictating the bundle, Sony will be focusing on the task of getting consoles in to homes, instead of trying to sell them on LBP or KZ2 or whatever.

    This in turn, will spur MS to look at their own pricing.

    • “Isn’t the 360 elite about $499 anyway?”

      The thing about the Elite is that (IMO) it’s always been grossly overpriced. The Arcade and Pro were the sweet spots.

      I see MS as moving to the “Elite” to the Pro’s price or lower. i.e. they have a LOT of room to move on the Elite pricing (unlike the Arcade.)

    • RRP of the Elite at the moment is $549 and the Pro is $449.

      So $499 for the PS3 is a VERY compeditive price point.

      Now it’s the XBox that needs the price cut.

  • I agree with Peter – it’s on par with the 360 Elite with a few more features, it’s $200 cheaper then the “phat” and yet you guys are still whinging.

    Sony Europe is always going to behind the US and Japan. We’re still waiting for Metal Gear Solid on the PSN, apparently Capcom hasn’t submitted the Resident Evil titles to Sony so we might not see those titles for some time if at all. I’m not holding my breath for the Video Downloads.

    Be happy that we’re actually getting a price cut and a $200 one at that.

  • WOW… just WOW… I can’t believe alot of you…

    Less than 24hrs ago, the US price was $399… or AU$481, we were paying $699… everyone wanted a price cut, not just here, but around the world…

    we actually get one and it’s not enough?!?! talking direct conversion, then our price cut should have been ‘only’ $AU120… we got a $AU200 price cut, it’s now technically cheaper than the RRP of the 360 Elite (which has the same 120GB HDD), it’s not the most expensive kid on the block anymore…

    I believe the US price doesn’t include Sales Tax, whereas our price already includes ALL taxes…

    The other factor though is that Sony Australia is still under the Europe umbrella, so technically we should be looking at our price compared to the UK… GBP299 = AU599… so I think we can consider ourselves to be in front of some other markets… While we might not have the cheapest, we certainly aren’t the most expensive…

    Either save for one now (which shouldn’t be that hard) or wait another 2 years before another price cut…

    • No, we should be looking at the price vs US, the reason that consoles cost so much in Europe is because they have to be shipped a longer distance and Europe has very high taxs (much higher than Aus).

      • They added in an HDMI-CEC-like ability to be controlled via your TV’s remote. Presumably to do this they had to upgrade the HDMI interface chip, or they would’ve added it via software already.

        Since the PS3 could previously only output PCM audio – DTS-HD MA and Dolby TrueHD had to be decoded onboard, because the HDMI chip didn’t fully support 1.3a – I wonder if that means that the Slim will now be able to output bitsream audio from Blu-Rays?

  • Wow, I can’t believe this. It’s a 200 dollar price point drop, and it might even just go a little less at retail. What’s with all these stupid comments?

    When u factor in buying a 360 elite and all the things you need to pay for on the side, this is a great deal.

  • Exactly where I thought it would be.

    $299 US = Around $375 AU + 10% GST = Around $410. Adding the usual import/transport costs, plus the expected Sony Europe/Australia mark-up that has always happened, would make $499 a nice pricing figure. Its a sweet $150 to $200 price drop.

    The removal of the “other OS” support is a killer. Scuttled my plans of having a combined gaming console + potential desktop replacement 🙁 Oh wells…

    • My thoughts exactly on the loss of other OS support. Though granted the other OS would’ve only done one thing for me anyway, which was calculations over an extended period of time. That would’ve meant however that a) I wouldn’t be able to play the PS3 at the same time, and b) that might eventually kill the PS3.

      I’m curious though Kincuri; would it have completely replaced your desktop, and what are your average computer activities? I can see myself browsing the internet on it, but opening up PDFs and typing up Word documents or working on Excel spreadsheets I can’t really see happening.

      Ding!

      • As a student, it would have been a way to cut costs while at the same time justifying the purchase of a gaming console 🙂

        I would have stuck on Yellow Dog, just so that I would be able to do assignments (Open Office), browse the web, edit images and check emails. $500 for a gaming console, bluray player AND a desktop PC (albeit a limited PC) seemed like a good deal. Especially if I would be able to hook it up to a TV to use as a monitor.
        I suppose there are PS3 phats for sale for at least a little while at a decent price.

    • The maths behind the price drop are wrong, you are all taking the 299US then adding shipping/import costs. It doesn’t work that way, they need to be shipped and imported to the US as well and it’s further away.

      The direct conversion should work plus GST as all other costs shipping,importing,profit,retail markup have already been added into this price.

  • chill the f**k out ppl.
    this will end up on the shelves for around $420-$450 at the larger discount retailers. i bought my 40gig for $550 at kmart in 07. you just gotta wait till you see a price your happy with. i dare say we will see a lot of ps2 owners crossing over now…. finally!!

  • You guys are all missing the big issue here. The PS3 Slim is MATTE and doesn’t have TOUCH BUTTONS. I like the idea of something that looks and feels like a space station. Now it’s just going to look and feel like a PS2.

  • I dont understand what everyone is worried about with price. People will easily put down $500 – $1000 for some whatever phone but for some reason a awesome game console that does so much isnt worth that much? Please explain!

  • I’m surprised at the number of people complaining here that Sony didn’t cut the cost enough. $200 is a HUGE amount of the price of the console, what’s more you get a 120GB hard drive as standard as opposed to all the 80GB models we’ve been selling here in Australia. Had I not already bought my PS3 last year with LBP for $672, I’d be jumping all over this offer!

    There have been a lot of people at JB asking for the PS3 this past month anyway, with NO KNOWLEDGE that a slim was coming into play, they were quite ready to spend $700. Lucky for them we didn’t have any left and now they’ll get to save $200!

  • It is not a problem of USD=AUD conversion. It is all about respect. The Australian have never won the respect of SONY.

    Just look at the price for XBOX360 and Wii, which follow precisely and nicely the USD-AUD conversion+ GST. That’s the sole reason why I buy M$ Xbox and Wii, but not PSX.

    SONY is arrogant.

    Unless the AU price is comparable with US price (factor out GST), I will never by PS3.

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