Sega's The House of the Dead: Overkill, the fifth entry in the zombie killing light gun game series, went for a retro setting and retro style, a visual refresh courtesy of Headstrong Games and design and branding firm Fluid.
Want to see what goes into designing a game's branding? Fluid's self-published case study on its contribution to The House of the Dead: Overkill might make you appreciate just what went into giving the Wii game its box art and the branding beyond the box.
There's some great reference material here in addition to designs left on the cutting room floor. At the very least, we enjoyed studying the Wii game's box art iterations.