Thinkb4YouSpeak.com has been running a campaign to raise awareness about derogatory use of the word "gay". To drive the message home are posters of a jock, a cheerleader and a gamer.
The posters include obviously stereotypical slogans to help drive the issue home—that is the point, you know!
"Lesbian, gay, bisexual and transgender (LGBT) teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe," says the site.
"Homophobic remarks such as "that's so gay" are the most commonly heard; these slurs are often unintentional and a common part of teens' vernacular," the site continues. "Most do not recognise the consequences, but the casual use of this language often carries over into more overt harassment".
It's often easy to blow stuff off like this as simply saying "oh, no biggie, it's just a word", and it's often easier for those who the slurs disrespect to say that. It's not so much the word itself. Words are a collection of sounds and letters. It's the baggage the word carries and the meaning behind it that's the problem.