You might go to a movie based on the names of the people in its ensemble cast. Recently I was given reason to wonder if we might buy a game based on the roster of the talents behind it.
The occasion was my interview last week at QuakeCon with Paul Wedgwood, founder of development studio Splash Damage, who had already provided me a marvellous description of his game and would later demo the game impressively in front of conference attendees.
But for me, to be honest, that might not all have been necessary.
I asked him about some recent hires to Splash Damage I'd read about. I recalled that the studio had brought in Dean Calver, the lead programmer of Heavenly Sword. That game had wowed me technically, so I thought that was impressive enough.
Wedgwood said there were other names attached to Brink he felt he should mention.
Richard Ham, Brink's creative director, had been lead game designer on Fable 2.
Neal Alphonso, also on Brink, had been a top level designer at Guerilla Games on Killzone 2, according to Wedgwood.
Tim Appleby, lead character artist on Brink, was, in Wedgwood's words, "the guy who created Shepard in Mass Effect."
Olivier Leonardi, also on Brink, was the art designer on Rainbow Six Vegas and a Prince of Persia.
And at that point, hearing all that, did I need to know about the game? Sure. I was left wondering, however, why more games aren't described in that way. Maybe some talents don't get mentioned. Maybe some resumes get inflated. But this is neither the equivalent of hyping just one lead creator nor ignoring them all.
A creative ensemble worth getting excited about? Why not?