Joystick Junkies Teams Up With E4 For Gamer Geek Chic Search

Street fashion designer Joystick Junkies is partnering with British TV channel E4 to find "the ultimate geek chic face of 2010" to appear in their Spring/Summer photo shoot.

Those of us on this side of the pond too poor to afford Joystick Junkies' shirts and jackets might know the label's work from their Saints Row 2 real life and in-game apparel (on the DLC pack). The designer got their start in 2000 and have been scooping up official licensed art for their collection ever since.

Here are the details on the geek chic model competition, which officially kicks off tomorrow:

Entrants have to send in their ‘gamer geek chic' looks to the E4 website by 17 September 2009 at 10am – the winning pictures will be those that are funny or interesting and should show evidence of a passion for gaming. Anyone from babes to bikers can enter - it's not about model looks.

First prize is the chance to feature in a fashion shoot organised by fashion label Joystick Junkies, plus the winner's choice of clothes to keep from their catalogue (up to the value of £100). Three runners up also get to select £100 worth of Joystick Junkies clothing each.

Might be worth it if you live in the UK and have a fetish for gamer apparel.


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