New PAIN Character Brought To You By AXE

Meet Smooth Jarvis, the new character for the PlayStation Network game PAIN, brought to you by the fine folks at AXE deodorant.

In-game advertising gets ridiculous with the introduction of Smooth Jarvis, whose "Double Pits to Chesty" special move mimics the actions involved in applying AXE brand deodorant products. Players who use PAIN's in-game video function to capture Jarvis combining the Double Pits move together with other PAIN moves between September 1 and 30 can enter to win fabulous prizes, like a 42-inch Sony HDTV, or a custom Smooth Jarvis action figure. Yay.

If you were going to be outraged over in-game advertising, now would be a good time.

Kotaku AU Note: Hate to disappoint all you deodorant fans out there, but I'm guessing this is a US promotion. It doesn't seem to say though, so who knows?

PlayStation and AXE Introduce "Smooth Jarvis" and New Moves in PAIN [PlayStation Blog]


    If he is free, I won't mind that he's basically an ad. That would be ok advertising in my opinion. Not like forking out full price for a game, and then seeing pop-up ads when you play. *cough*Madden 10*cough*

    Just to let my fellow Aussies know, AXE is essentially the same stuff as Lynx.

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