New Slim Ads Roll Out Sony's "Director Of Rumour Confirmation"

Hot on the tail of official confirmation of the much-rumoured Playstation 3 Slim and price drop comes a new U.S. marketing strategy from Sony that employs much tongue in much cheek.

The ads will be similar to the ones rolled out by Sony for MLB '09 The Show with Red Sox's Dustin Pedroia arguing with Director of Game Accuracy Kevin Butler, Industry Gamers reports.

Seems like a step in the right direction for PS3 ads to me? To you?

Exclusive: First Details of U.S. PS3 Slim Marketing Blitz


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