Nintendo Wants Your Ideas For Australia’s Club Nintendo

nds_nintendo_dsi_lifestyle_35Club Nintendo launched in Australia earlier this year. It offered five member rewards back then… and still offers the same five. Now Nintendo wants to hear your suggestions to improve it.

I’d caught up with Nintendo Australia boss Rose Lappin a few weeks back. We discussed a range of things, including their upcoming Wii games, as well as those not coming at all.

One of those things I’d forgotten all about until I just happened to be glancing through my interview notes yesterday. That thing was Club Nintendo, the customer loyalty scheme where you redeem codes from purchased Nintendo products and earn stars to spend on various merchandise. Lappin told me it had proved popular since its March launch.

“We’ve had quite a lot of redemptions and it’s about where we expected it to be,” she said. “It was a long time coming, I know, but it took a bit longer than we had hoped. We’re continuing to work on it. We’re being supported by Europe on that, and we’re putting on extra people to work on Club Nintendo and get that to a stage where consumers are getting more out of it.

“We’re fairly new at this, it’s only been a few months now. I’d welcome any feedback your readers may have to help us work on and expand that to make it better.”

There are certainly plenty of member rewards available in other territories that Nintendo could look at bringing here. But what I really want to know is… what else? What sort of thing would you like to see Club Nintendo offer Australian gamers that it doesn’t offer anywhere else?

I’ll pass all your ideas on to Nintendo.


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