We hear a lot about how gaming has gone "mainstream" these days, that everyone is playing on a Wii, or a PS2, or whatever. Well, they're not.
A report published by the Cable & Telecommunications Association for Marketing reckons that you can find a gaming console in 40 per cent of American households. Meaning (at least according to this study) 60 per cent of American homes don't have a console.
While those findings will show Nintendo still have some work ahead of them if they want to circumnavigate the blue ocean, Epic boss Mark Rein (and Microsoft, and Sony) will be happier to note that there's been significant growth in the uptake of high definition televisions, with HDTV ownership rising from 35 per cent of homes at this time last year to 53 per cent this year.
(In Australia, Nintendo's Wii and DS represented over 66 per cent of hardware sales in 2008 — a 50 per cent increase over the previous year).