Why Blizzard Can’t Just Sell More BlizzCon Tickets

Why Blizzard Can’t Just Sell More BlizzCon Tickets

With BlizzCon tickets selling out within minutes again this year, fans wonder why the company doesn’t just sell more tickets. After yesterday’s opening ceremonies, the reason become abundantly clear.

The picture above was taken holding my camera high amidst the press of bodies trying to either get in or out of the main hall. Some waited patiently while we stood still for the better part of 10 minutes, while others tried squeezing through the crowd, pushing past large, sweaty members of the press as if they weren’t there. I was frustrated myself, not being a big fan of being trapped in small spaces, and if it weren’t for the fact that I could see above everyone I might have panicked. Looking around, it seemed like I wasn’t the only one having issues either.

Blizzard sold more tickets this year and added a new hall, but at events that everyone wants to attend, the new hall doesn’t make much of a difference. Last night’s costume contest was another example with folks packed into the hall, sitting on the floor and crammed up against the concession stands off to the side.

So yeah, selling more tickets just wouldn’t work. With Blizzard’s legion of fans, I have doubts that there exists a venue large enough to really satisfy their needs. Perhaps next year they can institute a system where customers place their ticket orders over the course of a week, with some sort of random algorithm determining who gets a chance to actually purchase them and attend the show. All I know is more tickets is definitely not the answer.


  • Answer’s simple. Move the venue to a place like Madison Square Garden or some type of other arena. Would cure the butt-to-gut problem and you could sell more tickets.

    • I disagree. Even in a much larger venue (Which has much higher costs, thus raising ticket prices and such) they would likely have still sold out and had this problem.

      They sold out in 50-something seconds, under a minute. You can safely assume that even 3x that amount would have sold out in hours at most.

      The answer, I think, is better integration with the internet. Better streaming, in every room. There will always be this problem of overcrowding and sales, but it would take some preassure off.

      I got the stream and was overall happy, but also saw much room for improvement. I missed out on a few key panels (WoW art, WoW Q&A), which was frustrating,and there were some bandwidth and stuttering problems. I suspect the net feed sold dramatically better than they anticipated, so hopefully they scale that better next year.

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