Why Does The EyePet Box Art Look Different From Other PS3 Games?

The box art for Sony Computer Entertainment Europe's EyePet recently made its way out to retailers — like Amazon.co.uk — a new branding treatment for PlayStation 3 games that downplays the console's previous branding. In particular, the "PlayStation 3" portion.

While we're not clear that EyePet's box art is final, the assets that Amazon UK has features a slightly different look from previous PlayStation 3 games. Gone is the vertical "PLAYSTATION 3" badge that's typically found on the left of game boxes, as is the multi-coloured PS logo that sits atop it on current games. It's possible that Sony is downplaying the "PLAYSTATION 3" in favour of the "PS3" it's been using in recent ads, but it's almost too understated.

EyePet's visual branding is definitely different, but we're not yet sure what to make of the change. We'll be pestering our European PlayStation reps at Gamescom this week to see if they can shine a little light on the change.

EyePet (PS3) [Amazon.co.uk]


    Another hint that the PS3 slim is on the way?

    Hmmm... I dont know if its nothing, but when I read about how the PS logo is not coloured anymore, I realised something.

    Those "leaked" slim PS3 images show a white PS logo, and the box art is showing a white PS logo too, but what i just realised is that in the events hall in Playstation Home, where Fat Princess is currently, there is a black ball that shows the PS logo in colour... which has the colour fade to show a white grey version of the logo. It was there some time back when the PSP3000 launched as well.

    Could Sony be moving away from the coloured logo?... and have they actually shown us in plain view for some time now in Playstation home?


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