Bobby Kotick, chief executive officer at Activision Blizzard and hero to gamers everywhere, is nothing if not confident. He's so confident in the video game industry that he sees the potential for it to surpass movies and TV.
That may be because his company is sitting on some of gaming's biggest franchises—Call of Duty, World of Warcraft, Guitar Hero—or that Kotick's just a little power hungry. But he tells Barrons, "I view the medium as having the potential to eclipse film and television." And quickly. In five years or so.
Bob may have a point. Much has been made of the decline of television viewership in favour of other distractions, including the internet and video games, both of which can take away valuable screen time from Hollywood's cinematic and televised offerings. Plus, the TV doesn't even have a snazzy plastic peripheral one can play with.
Well, with the exception of the TV remote.
Game-Changing Hero Is Poised to Rule [Barrons]