Sony Computer Entertainment Australia has this afternoon announced sales of 40,000 PS3 Slims from the September 3 launch up until September 20.
SCE AU boss Michael Ephraim said, “The new PS3 console reached 40,000 units in just two and a half weeks in Australia, and sold through more than 21,000 units in the first four days alone. This device was the key contributor to the PS3 platform generating over $30 million of retail value since launch, and we have experienced tremendous support from our retail partners.”
Compare that to the actual launch of the PS3 back in March 2007, where 27,000 PS3s were sold in the ten days from launch, generating around $33 million (remember the PS3 retailed for $999 back then). Why, it’s almost like Sony has successfully re-launched the console.
It’s going to be an interesting holiday ’09 for the console war fans.