Mikey Neumann, Gearbox's creative director, wants you to commit to Borderlands now. If his tweet is to be believed, send in a picture of yourself preordering the game today and he'll play with you day one and drop some loot.
Neumann declared today "OFFICIAL BORDERLANDS PREORDER DAY," in this Tweet.
"Today is OFFICIAL BORDERLANDS PRE ORDER DAY. Twitter me a screen of you buying the game and I'll play BLs with you and give you loot."
No idea on how this is redeemed, exactly, or what loot you get - whether that's in-game items or IRL swag.
Big thanks to reader Fenring for spotting this.