Disney Buys Marvel For $4 Billion

Disney Buys Marvel For $4 Billion

The worldwide leader in family entertainment is about to get a great deal more entertaining, as the Walt Disney Company agrees to acquire iconic comic book company Marvel Entertainment for $US4 billion.

More than 5,000 iconic comic book characters will soon be in the hands of Disney, raising serious questions about the future of Marvel video game titles from Activision, Sega, and the upcoming MMO from Gazillion Entertainment. Under the terms of the agreement, Disney will pay Marvel shareholders $US30 per share for their Marvel stock, plus .745 of a share of Disney stock for each share they own.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

That’s Disney’s say on the matter, and here is Marvel’s, from the official press release:

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organisation and infrastructure around the world.”

We’re staying on top of the situation, with calls out to Disney, Marvel, Activision, and SEGA for comment on what effects this move will have on Marvel-based video game properties.


  • Disney… Has Deadpool?

    Disney. Has. Deadpool?

    Disney, the family friendly, Mickey Mouse company has Deadpool, the Merc With A Mouth and one of the least friendly and marketable to kids super heroes I have ever layed eyes on?

    … My head hurts, I’m going to go and lie down.

    • You know “technically” Disney had Pulp Fiction and Kill Bill at the time they were made and released. They owned the film studio Miramax and it’s not like they weakened that company’s awesome output when the Weinsteins were flying high. Disney owns piles and piles of different companies, it doesn’t mean we’ll see Goofy chat with Deadpool.

  • Disney now owns The Punisher…. No PLEASE GOD NO!

    Theyre going to change him! make him shoot flowers! NOOOOOOOOOOO

    I feel ill!

  • Next up, we can expect to see:

    Wolverine and Mickey Mouse! See Mr. Badass (conveniently deprived of ANY of the complex characterization we get in either the comics or in X-Men: The Animated Series) team up with Mr. Good Guy! See thousands of people rally behind Wolverine/Minnie fanfiction!

    See Gambit get totally, utterly deprived of any references to sex or gambling! (NOOOOOO!!!!!!) See him get completely emasculated (oh wait, the comics did that to him after Antarctica).

    Look, as hilarious as the idea of Disneyized Marvel is, we know that Disney own many companies that produce content for mature audiences. It is quite plausible that Disney will NOT ‘Disneyize’ Marvel.

    Although yes, the alternative situation is possible as well.

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