Electronic Arts Tests Journalists' Greed With Cash

Not one to back away from controversy, Electronic Arts today mailed out real cheques payable to game reviewers for $US200.

Each check, mailed in wooden boxes decorated with twin skeletons and the words Dante's Inferno, was affixed to a velvet pillow inside a box. Inside the top of the box is a welcome to the fourth circle of hell which reads:

In Dante's Inferno, Greed is a two-headed beast. Hoarding wealth feeds on beast and squandering it satiates the other. By cashing this check you succumb to avarice by harding filthy lucre, but by not cashing it, you waste it, and thereby surrender to prodigality. Make your choice and suffer the consequence for your sin. And scoff not, for consequences are imminent.

Not wanting to give in to temptation by cashing the check or using it to market Kotaku, or waste the money, we came up with a different solution. Balls in your court EA.


Comments

    This actually strikes me as a (relatively) clever marketing ploy. Hey its mildly thought provoking. More than you can say for most marketing.

    Brian wastes money that could have gone to a good cause, sucumbs to the second sin, and gives EA heaps of marketing value in a truly poorly thought out 'stand'.

    Maybe if he'd spent a little less time tryint to show that he's smart enough to out-play the EA marketers (at which he fails miserably) he could have done some good here in any of the ways mentioned by other posters.

    Okay, seriously, half those US comments are stupid
    "Why didn't he cash it in and then donate it to charity"
    "Why is he throwing away money"
    "It's illegal to throw away money"
    It's not illegal to burn a cheque, as no money is being removed from the economy. The $200 is not transferred anywhere until the cheque is cashed, so by burning it, EA still retains $200.
    Now the ball is in EA's court as they're giving into pride by keeping it, because now they are the ones who have the choice to donate it to charity or keep it in their bank.

    So. Is giving away money to a worthy cause the same as squandering it, as EA have it defined? That could explain a lot about why they did stuff like dissolving Bullfrog and Westwood.

    Food for thought. :D

    Holy shit, nice one on burning what could possibly be a major rarity in the came collectors scene.

    If it has your name on it too than that's a plus.

    I would have just kept it in the nice box and added it to my collection. You game journalists are so lucky that you get sent this stuff yet I and many others pay out of our asses for our hobby.

    Be more grateful Brian, it's only $200 they are not bribing you.

      so any amount under $200 isn't a bribe? i had no idea the world of cash for comment was so well regulated. lucky EA didn't send a cheque for $201, then kotaku would be in real trouble.

    I think the whole thing was really a stand on principle. If you review games, you dont take anything from the publisher other than the game itself to review. Anything else and you run into issues that other publication have had with companies buying favorable reviews.

    I think the point of this was to show everyone that reads Kotaku that they only write what they think here, and to ask the question who else pocketed the gift.

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