Infinity Ward are famous! Famous for being the guys behind Call of Duty, and...and...well, that's it. Just Call of Duty.
But don't tell them that! Because one day, IW would like to do something new. Heck, they think they're doing something new already, community manager Robert Bowling telling Videogamer "When we feel like we can't innovate any further in the Call of Duty franchise, then we'll do something else.
"A lot of that mentality went into Modern Warfare 2. That's why it's Modern Warfare 2. It is Call of Duty: Modern Warfare 2, but you'll never see that in game. We never call it that. It's because we think of this as a new IP. This is our Modern Warfare 2 game. So we are constantly doing new stuff." Infinity Ward: Modern Warfare 3 not in development [VideoGamer]