This trademark filing, listed September 11, shows Sony Computer Entertainment America is working on something called "TV Superstars". One can only hope it involves Gabe Kaplan and Lynda Carter, and Telly Savalas, smoking during an interview with Howard Cosell.
The filing covers "computer game and video game software", for "operating a real-time game for others over global and local area computer networks". Complete and total conjecture here, but could it be something along the lines of 1 vs. 100, for the PSN? TV Superstars [USPTO via Siliconera]