Wii Price Drop May Hit First Week Of October

Advance retail listings forwarded to Kotaku indicate that Nintendo is planning to issue its first price drop on the Wii in North America, with a less expensive version of the console—currently priced at $US249—coming the first week of October.

That listing comes from an early version of a Walmart ad that loosely dates, but does not price a "rollback" for Nintendo's console. While the ad is not official confirmation of a price drop, the timing makes sense, as the Wii is about to enter its fourth holiday shopping season at its original price.

Should Nintendo announce a price drop prior to October, it has a venue at which to do it. The company will be participating at the Kyoto Cross Media Experience 2009, a multimedia event that runs September 26th to October 4th, overlapping with the Tokyo Game Show.

Nintendo president Satoru Iwata just recently said that the company is not planning on announcing a price drop. "Right now," Iwata said at a recent investor Q&A, "there aren't a lot of discussions going on about what exactly to do about hardware pricing."

Of course, that "right now" was from early August and plans may have changed. Sales of the Wii in the U.S. are down by almost half from last year during the summer quarter. A price drop and upcoming marquee software releases like Wii Fit Plus and New Super Mario Bros. Wii may turn things around.

Due to the unofficial nature of the price drop info, we're labelling this rumour for now. We've been in touch with Nintendo of America and Walmart to get comment, but have not yet heard back.


    I hope nintendo do this and wipe the market again. I would love to see the fanboys get chrushed yet again by nintendo.

      You're obviously a fanboy yourself.

      ANYWAY - do people not understand that the sales decline isn't JUST because of price. I would think that price is the least of the Wii's concerns.

      I think its because its already so popular. People are spending less. And perhaps not as many people want a Wii. Word of mouth from those who don't like it. But then again its still sell well, just not as well as last year which was a MASSIVE year. Everyone knows this year hasn't been the best everywhere. Software, hardware for all companies.

      Nintendo cannot expect EVERY SINGLE PERSON to own a Wii. For some reason, people think so.

    About damn time.

    Now just bring out the Black Wii here so I can exchange it for my white one.

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