Video game rental service Gamefly rolled out a free application for the iPhone this week that they hope will become the one-stop-shop for gamers looking to get the lowdown on available and upcoming video games.
And it probably wouldn't hurt if it boosted paid subscriptions for the service too.
The app, which requires Wi-Fi to work, lists games by platform in a number of ways, allowing gamers to browse or search for their favourite titles. Once a person finds the game they're looking for, they can check out the box art, look at game's controls and even read through user reviews for the game.
The service also has channels that allow people to read a feed of video gaming news pulled from Shacknews, which Gamefly acquired in February. And of course log on to their Gamefly account.
Gamefly co-founder Sean Spector says he hopes to continue to expand the 5000 games included in the applications library and that he also plans to extend the reviews and news found on the program to include other video game news and review sources.
"The idea behind it is to be the all encompassing video game app for mobile devices," he said. "This is for everyone who is a gamer, not just Gamefly subscribers."