Sony On Microsoft And Nintendo

In an interview with Forbes, Sony Computer Entertainment of America honcho Jack Tretton was asked what he thinks of the competition. His reply?

"[Nintendo]know what they do well and they stick to it," said the exec. "They deliver a casual, youth-oriented entertainment experience, it's very enjoyable after 20 years, and they make money. They print money. Their profitability is their key focus... I think that's enviable."

When asked what he likes about Microsoft, Tretton answered, "I love their money. I mean, they've got more money than God." And God's rich! Tretton went on to say that Microsoft can "afford to be more patient".

Tretton put Sony somewhere in the middle, stating that the company is "very profit-driven" and "willing to take a little bit more risk than a competitor like Nintendo".

Audience-wise, Tretton also put the PS3 in the middle and noted how the consoles appeals to the global mass market, young and old, male and female — something that competitors don't.

"We like to say the environment where PlayStation wins is best for this industry, because we have a brand that can play on a worldwide basis — young and old, male and female — where our competition tends to be relegated to either select regions or select consumer audiences."

We like to say the environment where PlayStation wins is best for PlayStation. But that's just us! Tretton also mentions that the sales of the PS3 since the price-cut are "skyrocketing".

Sony: Front And Center [Forbes via Eurogamer][Pic]


Comments

    More risk?

    I think nintendos wii was the riskyest thing.

      I agree. I mean, the last twenty-whatever years have been about Nintendo taking the big risks until they finally have a machine - the Wii (and the DS) - that prints them enough money such that they don't really need to try too hard anymore.

      I think Nintendo took a relatively safe risk because of what the end products were, upon launch the Nintendo DS and Wii had nothing like them to rival them.

      You could choose between buying a PS3 or 360 and there was the Wii in it's own little category with different features hitting a more casual market and particularly the lesser recognised female market. It's a damn good plan.

    I'm surprised there was no actual criticism of their competitors; simply implied reasons such as 'Microsoft rich' and 'Nintendo casual' for their successes.

      I think the point is that he "is" criticizing them just trying to do it in his usual arrogant sony-talk.

      “[Nintendo] know what they do well and they stick to it,” said the exec. “They deliver a casual, youth-oriented entertainment experience, it’s very enjoyable after 20 years, and they make money. They print money. Their profitability is their key focus… I think that’s enviable.”

      IMHO is supposed to be interpreted by the listener as

      “[Nintendo] know what they do well and they stick to it (are a one trick pony),” said the exec. “They deliver a casual, youth-oriented entertainment experience (only kids would want to play their console), it’s very enjoyable after 20 years (it's old technology), and they make money. They print money. Their profitability is their key focus…(they are chasing money and don't care about the consumer) I think that’s enviable.”

      When asked what he likes about Microsoft, Tretton answered, “I love their money. (they buy their way eg console exclusives) I mean, they’ve got more money than God.” And God’s rich! Tretton went on to say that Microsoft can “afford to be more patient (are lazy because they can afford it)”.

      Interestingly one of his points about "chasing profitability" is actually the "most" true about Sony.

      Anyway each to their own.

    I also thought NOT developing an exclusive Zelda game in first 3 years of console life was a risk. Fitness games- after Sony had already failed with them- a risk. Abandoning 'hardcore' gamers for the most part- a risk.

    Calling your motion-controlled, NON hi-def console a "Wii". Risky. Has paid off tho...

    Ps3 is on the up tho, by Easter we will see if it inherits the throne.

    Fairly typical Sony comments here, although more subtle than their usual overt arrogance. Backhanded compliments to the competition followed by making Sony out to be the king of the consoles.

    I wouldn't say the PS3 is that driven on the old or female personally. I think the Wii fits the category where it caters for everyone. It caters the hardcare which would be Nintendo fanboys, females because they play the party games and the old etc.. play Wii sports or Wii Fit.

    The 360 IMO was the least riskiest. I like it the most but find it to be just be the next step up from the Xbox or PS2. It was just an upgraded console. That title belongs to the Wii for its casual/motion control approach or the PS3 with its Blu-Ray and price tag approach.

    Either, i too am surprised there was no harsh comments. its good - they have respect for each other which they should anyway.

    I think the only problem for Nintendo now is there next step. What will their next handheld be - it wont be for a few years cause the DS is still uber-popular. But i cant help but think they're just gonna stick for the DS for aaaaages and then its gonna stuff them up. Or there next won't be as popular or something. And then the Wii, its stll uber-popular too but whatever Nintendo's next steps are, they will be closely watched to see if its a fail or success compared to this generation that they have.

    What a load of tosh...
    Microsoft just stuck to a formula that worked...
    Nintendo caters for casual and really took a high risk approached... How can they print money when their last console bombed?!? They cater for females of all types very well... Not surprisingly

    Sony... the everything in the world approach... they shove everything in the boot hoping everything still works and when you get it, everyone will love it...
    I hadn't bothered getting one for two reasons... Price and the number of features... Not that tonnes of features alienate me but because I wouldn't actually be bothered to use them... at all... Now they are kind of affordable... bad timing...

    So.. Nintndo serves their market well, and MS knows their market.. but Sony, they try to please as many as they can but don't really do any of it well.. 'If it sells ok then that must be us'

    Nice strategy Jack..

    I see what the man is saying. You've gotta look at it from a business perspective and when he mentions "risk" he means a certain type of risk.

    Looking at console builds for example: Microsoft took a risk in building a good console that was cheap but had a massive failure rate. This isn't the type of risk you want. Nintendo took a major risk by taking a bad console, calling it "Wii", creating new controls but then selling at a cheap but profitable price per unit. New controls we like, the rest doesn't matter. Sony created a powerful console that worked well but was heavy on costs. Although it was a seemingly high price, the console was still sold at a loss per unit. This is the risk we want.

    There's more to be said but I'm gonna stop there.

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