In an interview with Forbes, Sony Computer Entertainment of America honcho Jack Tretton was asked what he thinks of the competition. His reply?
"[Nintendo]know what they do well and they stick to it," said the exec. "They deliver a casual, youth-oriented entertainment experience, it's very enjoyable after 20 years, and they make money. They print money. Their profitability is their key focus... I think that's enviable."
When asked what he likes about Microsoft, Tretton answered, "I love their money. I mean, they've got more money than God." And God's rich! Tretton went on to say that Microsoft can "afford to be more patient".
Tretton put Sony somewhere in the middle, stating that the company is "very profit-driven" and "willing to take a little bit more risk than a competitor like Nintendo".
Audience-wise, Tretton also put the PS3 in the middle and noted how the consoles appeals to the global mass market, young and old, male and female — something that competitors don't.
"We like to say the environment where PlayStation wins is best for this industry, because we have a brand that can play on a worldwide basis — young and old, male and female — where our competition tends to be relegated to either select regions or select consumer audiences."
We like to say the environment where PlayStation wins is best for PlayStation. But that's just us! Tretton also mentions that the sales of the PS3 since the price-cut are "skyrocketing".