Activision is kicking off a multi-million dollar advertising campaign for Modern Warfare 2 with a new trailer, airing during this week's instalment of NBC's Sunday Night Football.
Interrupting a football game between the San Diego Chargers and Pittsburgh Steelers is enough reason to cause some sports fans to want to shoot someone, so slipping the new Modern Warfare 2 trailer in between plays is nothing short of marketing genius. Expensive marketing genius as that, as advertising during Sunday Night Football tends to run on the costlier side of the spectrum.
The new trailer, featuring in-game footage mixed with whatever that is in the image up there, should be dropping sometime after the show starts at 8pm Eastern. Don't worry — if you miss it, we should have it up shortly thereafter.