Tretton: What's Good For Sony Is What's Good For Gaming

File this also under "What they say when we're not listening." Speaking to Forbes, the SCEA chief Jack Tretton answers a few softballs about the PS3 Slim, then says, "the environment where PlayStation wins is best for this industry."

To use a sports metaphor, we hear the same thing every time the Lakers, the Yankees, and the University of North Carolina suffer a couple years of disappointment and then come back to contention, as if their rising tide really lifts all boats. But in this case, while Sony might be an overdog brand, the PS3 Slim has definitely provoked a price drop on the other two consoles, and that is objectively a good thing for the video game consumer.

Tretton then gets a little punchy and positions Sony as out-monied by Nintendo - but only because it's the people's choice. "We don't have unlimited money, we cater to a more mass market audience," he says. "I think we're willing to take a little bit more risk than a competitor like Nintendo is and ultimately we deliver to the masses on a worldwide basis and that's what we've done for the last 15 years."

We'll go with Tretton as far as the PS3 Slim - or at least its price - driving competition to the benefit of the gamer. Portraying Nintendo as a risk-averse console without a mass market, no.

Watch the entire video here.

Sony Winning is Best for the Industry [Destructoid]


    Sony takes more risk? Rofl, I like how he talks like they're the underdog, when last generation their roles were reversed.

    Nintendo are the ones who took the 'risk' with a crazy motion sensor technology, now sony and microsoft are all over it bringing out their own versions seeing how well it went.

    Nice to see someone in the Sony camp other than our good friend Ken trying to convince us that 0=1.

      All about consistency in corporations.

      However consistently blowing it out your... well, that's not a good thing.


      Long live So.. -i mean- the Party!

    And just how long did they take before embracing the risk to lower the price on the PS3?

    I suppose pricing the PSP Go at a point just shy of the PS3 was pretty risky.

    “the environment where PlayStation wins is best for this industry.”

    Sooo, the environment where Xbox or Wii win is bad for this industry?

    It's funny he doesn't mention the PSPGo anywhere.

    Jack Tretton is rapidly becoming my favourite laughable Sony rep.

    The environment where Playstation wins is where games cost tens of millions of dollars to make, get returned after five hours of play, nine out of ten make a loss, the developers make no money and thus lose all incentive to make more products. In other words, it's the WORST POSSIBLE environment for this industry.
    Maybe he misunderstood the question and was referring to the high-def TV industry. :-)

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