Volkswagen Launches New Car Through iPhone Game

As the days when automakers launched new vehicles exclusively through print mags become a distant memory, Volkswagen has decided to do an industry first: The company launched the 2010 GTI through the iPhone and iPod Touch.

A free version of Firemint Real Racing contains the new VW car — players can also compete for one of six fully customised, limited edition GTIs via the Real Racing GTA App.

"With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices — most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could."

Starting today for the next six weeks, Volkswagen will be giving away one GTI hatchback to one lucky winner. More info here


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