Activision somehow managed to shake off its turkey-induced coma this morning to announce that the Call of Duty franchise has generated more than $US3 billion in sales.
With Modern Warfare 2 pulling in $US550 million in sales within the first five days of release, the $US3 billion certainly makes sense. From the original Call of Duty right on up to one many of you are playing right now, more than 55 games have passed to gamers' hands, which might give Activision CEO Bobby Kotick's accompanying statement and speculation merit.
"Call Of Duty has become one of the greatest entertainment franchises of all time. If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history."