Australia Defies Global Industry Downturn, Grows 8% in 2009

While the rest of the world struggles through economic gloom, the videogames industry in Australia in 2009 is on track to outperform last year's record results.

The Interactive Games and Entertainment Association (iGEA) has revealed that for the nine months up to the end of September, sales are up 8.3% this year over last, according to official GfK figures. In 2008, Australian's spent nearly $2 billion on videogame hardware, software and accessories. It looks like we're well on track to surpass that figure this time around.

The majority of the growth has come through console hardware (up 10%), while software has accounted for a 5% increase.

"The rise of family entertainment as a genre continues to underpin much of the industry’s growth," says Ron Curry, CEO of the Interactive Games and Entertainment Association.

“Christmas will see iGEA members delivering a number of highly anticipated games, along with some surprises, which should see sales surpass the records set in 2008.

“Australia’s interactive games industry continues to see healthy growth now that video and computer gaming has become as mainstream in popularity, as watching television or surfing the net."

So, how about you? Have you found yourself spending more on games this year than last?

WATCH MORE: Gaming News


Comments

    Through out the year i haven't got many new games except for Dawn of War 2, Halo Wars, Halo: ODST, Batman Arkham Asylum and Company of Heroes Tales of Valour. Now though all of a sudden in November i am getting Dragon Age Origins, Modern Warfare 2, Assassins Creed 2, New Super Mario Bros. Wii. Insane!

    That deserves a pat on the back I reckon. And yep, have probably spent more on games this year than the last few!

    Not games, but picking up the PS3 Slim certainly up'd the total on gaming in general.

    America has realised Australia must take over as the world leader SUPER POWER !!!

    Holy crap, the wine industry in australia generates 2billion a year... Just as a comparison point for yall.

    I think this year was a lot better spaced with releases. Unlike last year when everything was crammed into the space of about 3 days near the end of the year. Yeah lots of games are coming out now, but it's not AS bad, I think. It doesn't feel that way anyway.

    personally feel as though the quality of the 2009 lineup is superior to 2008...

    there have been just more games that I want to play...

    "So, how about you? Have you found yourself spending more on games this year than last?"

    Yeah. I graduated last year and got a job this year, and now I spend a pretty fair amount of money on games. Though I'm sure that's more because I actually have a steady and decent income now than anything else.

    If only Australian game developers were faring as well.

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