A survey conducted on behalf of the Entertainment Software Association this month shows that 42 per cent of American adults plan to give or hope to receive video games as presents this Christmas. Where do you stand?
I'd probably fall into both categories had KRC Research, who surveyed 1001 adults in the US earlier this month, had bothered to ask me. They didn't, though they did get a hold of a nice little cross-section of people, 52 per cent who felt that video games were a good gift option given the current economy. The popularity of video games continues to grow, with the giving/receiving figure up 9 per cent from 2007, with the number of women intended as game recipients jumping 31 per cent from two years ago, or 47 per cent of respondents.
"Computer and video games are topping holiday lists because they provide a superior entertainment value for the whole family," said Michael D. Gallagher, president and CEO of the ESA... "With 68 per cent of American households playing computer and video games, US consumers value the creative and innovative products the entertainment software industry produces and are seeking them out for themselves and to give as gifts."
Of course to most of us, these numbers mean nothing. I've been giving video games as gifts since I bought myself my first Sega Genesis. Wait, does gifting yourself count?